Why Is Magento the The Most Popular Platform for E-Commerce?

E-commerce is one of the most promising and profitable ventures in our time. According to the statistics, there are over 26 million stores on the market, and their quantity keeps growing exponentially. Everyone who considers joining a global pool of E-commerce needs to choose the right system for store management as it helps to launch the website quickly and grow more traffic and sales.

The most popular E-commerce solutions are Magento, Shopify, and BigCommerce. While entry-level businesses choose to hire BigCommerce developers, businesses that target extension and growth would prefer Magento. Let’s learn why Magento is the best E-commerce platform and what benefits it can offer to its users.

What Is Magento?

Magento is an open-source E-commerce platform that aims to organize, run, and control daily business activities. It offers built-in functionalities, third-party integration regarding plug-ins, themes, and tools, and numerous customizable options. Magenta is a perfect fit for any type of commerce, be it a bakery just around the corner or a highly structured corporation.

Why Should You Acquire a Magento E-commerce Solution?

Magento is one of many E-commerce solutions offered on the market. While all of them aim to deliver a consistent and multichannel customer experience, Magento has one distinctive feature — unlimited opportunities for customization, thus establishing the company’s brand and image among the customers. Magento, as a platform, provides the foundation and tools, while Magento website development company uses them to bring the ideas of the client to life, creating a unique B2B or any type of E-commerce solution. Among many useful features, the most notable are the following:

Open-source nature

Magento offers a leeway as to how the developers build and design the website.


They can change the source code, add special features, install add-ons and plug-ins, etc. Magento creates a robust foundation for a unique solution for every client.


Magento is a highly scalable solution that extends or changes its functions according to the customers’ requirements. Such flexibility helps to start with a simply functioning store and grow it while expanding the market influence.

Trouble-Free Management

Oftentimes, business owners need to run a few points of commerce and then bring together all the data regarding their functionality. Such an approach is rather common; however, it is quite ineffective regarding time expenditure and efforts. Magento brings a bit of magic into the management in the form of one admin panel, which helps to manage and track online sales, proceed orders and their shipment, etc.

PWA Architecture

Magento PWAs provide users with the best mobile and web experiences through a high level of responsiveness, app-like performance, offline mode, flexibility, easy-to-use interface, push notifications, etc. Magento PWAs make every E-commerce solution look like a native application.

Mobile Commerce Support

E-commerce fully overshades the offline mode and is quickly making its way into a more comfortable form — mobile-based experiences. According to recent studies, the majority of purchases performed online are made through the smartphone. Magento offers well-structured shopping experiences across various devices and browsers.


SEO is a key to online visibility. No matter how exquisite and special the website is, it will never be noticed by the customers if not for the SEO techniques.


The main goal of SEO is to attract more traffic to a website through the search engine. Magento presents various tools to boost optimization, up-sells, and cross-sells, drive traffic to the websites, create URLs, tags, and descriptions with keywords, etc.

Security and Payment Options

Magento ensures the safety of online interaction by implementing SSL security and dedicated IPs. The payment options also offer numerous forms, letting the customer choose the most comfortable one.

Third-party Integration

Magento is flexible in many ways. One of the helpful options it offers is a trouble-free integration with third-party extensions, applications, and plug-ins, which help to leverage the store’s performance.

Analytics and Reporting

Magento can easily be integrated with tools like Google Analytics, Google Checkout, and Google Base, which give valuable insights into the customers’ performance and behavioral patterns. Magento generates reports regarding sales, taxes, abandoned shopping carts, best view and purchase products, low stock, product search and reviews, total sales, etc. Such data help to improve the marketing strategy and KPI of the company, thus increasing the monthly and yearly revenue.

The Bottom Line

E-commerce solutions like Magento are a breakthrough in the world of commerce. It provides numerous opportunities for creating a unified business space with access to every point of commerce of the business.

Magento, unlike others, is a highly adaptable and customizable solution that helps to create a unique website, which doesn’t only target sales activities but helps to deliver the message of every business and create its image among the customers.

Knowledgeability of Magento website developers and the innovative thinking of the business owner will create a one-of-a-kind store that can gradually turn into a large and influential enterprise in its niche.