Are you effectively designing your cosmetic packaging? The elements on a package are the first things a customer sees when picking up the product. The wording, font, colors, etc. that you put into the design can have a lasting impression on the consumer. Give your products the potential to be successful with the following design tips.
Keep Your Brand’s Identity in Mind
Your brand’s identity is unique to your business. For example, if your brand’s identity encompasses natural-looking makeup and beauty standards, you might use earth-tone colors and line drawings for a more organic design. This is also what sets your products apart from the competition.
Always have your brand’s identity at the forefront of your designs. This can also guide you toward which graphics, fonts, colors, and textures work for your products.
Try Keeping It Simple
Keeping your design simple is vital because you don’t want to confuse customers with wordy packaging that’s hard to read because there are too many design elements. It’s easy to get carried away when you have tons of ideas. Don’t clutter your packaging design with every single idea you have; save some ideas for future products!
Omitting unnecessary details will make the product easy to understand, and customers will be more likely to purchase it. Many people appreciate a simplistic design because it gets the point across while still looking like an elegant or luxurious product.
Add Dimension With Foil Stamping
A great way to give your beauty product packaging a luxurious effect without being too bold is through foil stamping. There are several reasons why foil stamping is perfect for cosmetic packaging, but the main one is it provides dimension to products, giving them a sleek look. This design element won’t break the bank when creating a package because it’s cost-effective!
Consider Scented Packaging
If you’re standing in the beauty section of a store, would a scented package be more appealing to you? Scents can connect you with customers on a deeper emotional level, which creates a unique experience with your products. This can help with brand identity by making your products easily recognizable to the consumer.
Be As Authentic as Possible
When it comes to the bottom line, you should strive to be as authentic as possible with your packaging designs. You never want to mislead your customers into believing your product will do something for them that it won’t. You should also follow the FDA’s regulations regarding cosmetic products to ensure you’re honest with what you’re claiming on the package.
A lot of thought goes into designing cosmetic packaging. The graphics and design impact whether someone will purchase your products. How are you designing the packaging for your beauty products?
