There is a lot that goes into environmental graphic design. It’s more than just making things look pretty. You should be aware of specific elements to create effective and appealing designs. In this blog post, we will discuss some of the most important elements of environmental graphic design. Keep reading to learn more.
What is Environmental Graphic Design?
Environmental graphic design combines various design disciplines, including architecture, interior design, landscape architecture, and urban planning. This type of design is used to enhance the experience of space and communicate messages through graphics and signage. Environmental graphic designers must have a strong understanding of their audience and how to reach them in the built environment.
What are the Elements of Environmental Graphic Design?
Three main elements make up environmental graphic design: typography, iconography, and color. Let’s take a closer look at each one.
Typography
Typography is an important element in any design, but it is especially important in environmental graphic design. This is because legibility is key when trying to communicate a message to people. The typefaces you use should be easy to read from a distance and legible even when someone is walking by quickly.
Iconography
Iconography is another important element of environmental graphic design. This refers to the symbols and images that you use in your designs. Icons can help people navigate a space or understand a message quickly when used correctly. They should be simple and recognizable.
Color
Color is one of the most important elements of environmental graphic design. It can help create a certain mood or feeling in a space. It can also help guide people’s eyes to where you want them to go. When choosing colors for your designs, it’s important to consider the psychological effects of color. You should also make sure that the colors.
Types of Environmental Graphic Designs
The following five are the most common types of environmental graphic designs:
Wayfinding Systems
Wayfinding systems are exactly what they sound like: systems that aid in the navigation of humans; the systems are classified as spatial problem-solving. A wayfinding system’s designer’s job is to tell people in the surroundings about their present position, intended location, and how to move from one to the other hence improving visitor’s experience.
Wayfinding is useful in any situation, but it is especially important in locations like hospitals, offices, parking garages, and large cities for individuals with little spare time. The aim of an experiential designer is to make the experience a bit more distinctive, which might be as basic as labeling rooms or floors or putting up a sign.
Public Installations
While museums and conferences frequently charge admission, public installations are intended for us to gaze at any time, for free.
Public installations, when properly conceived, may provide incredible experiential marketing possibilities. They can also be made to demonstrate a location’s uniqueness in a geographical or historical context. These installations may range from heartwarming to heartbreaking, and they can be both temporary and permanent forms of art.
They make us laugh, remind us of things we forgot, make us ponder, and make us wonder. Designs for public installations aren’t meant to be forgotten.
Exhibition
Learning might be tedious for some people. There’s no guarantee that your socks will be knocked off whether you’re visiting a museum, a heritage park, or a trade exhibition. It’s a tremendous delight when they are, though.
Exhibition design is a type of environmental and experiential design that uses architecture, graphic design, interaction design, lighting and audio, and technology to communicate information to visitors to an exhibit. This sort of designer’s task is to integrate these aspects to create an atmosphere that successfully and elegantly communicates a story.
These designs can be a single exhibit, as at a trade fair, or they might be rotated around a full structure, as at a museum. These rooms may be created to be viewed via a window, but where is the enjoyment in that?
Interactive Experiences
This sort of design takes user experience to a whole new level, focusing on human interaction with a full physical location. A room’s points are intended to inform, stimulate, and inspire individuals who engage with it. Touchpoints are designed to link consumers with the principles that underpin their environment.
Other sorts of design are naturally more tangible and digital than interactive experience design. Rather than having to admire the design from afar, these displays are made to be touched.
Designers involved in the development of an interactive experience must be extremely knowledgeable about user-based research in order for their creations to be accessible to as many people as possible: the elderly, disabled, and people from other countries can all be included in this potentially universal and inclusive medium if enough effort is put in; this is what a successful design looks like.
Placemaking and Identity
Identity and placemaking One facet of navigation is frequently included in environmental graphic design: you are here. Identity and placemaking Using distinctive color, font, pattern, and motion, EDG radically transforms a room. It has the potential to change education, transportation, retail, and corporate settings.
Disneyland, for example, was formerly a 160-acre orange orchard. G2 used to have the appearance of a call center. This design style necessitates a large team to collaborate and create something extraordinary; the designer(s) ‘s contribution is regarded equally to that of engineers, urban planners, developers, and clients. It’s not simple to visually bring a place’s concept to life, but when it’s done successfully, it’s difficult to look away.
Placemaking and identity are frequently combined with navigation approaches in venues like businesses, hospitals, and schools so that visitors can find their way around while still enjoying the brand.
Final Thoughts
As you can see, environmental graphic design is a complex and important field. The next time you’re in a new place, take a closer look at your surroundings and see if you can spot any of the elements we’ve discussed in the examples. And who knows? Maybe one day, you’ll be the one responsible for making someone else’s journey just that little bit more enjoyable.
What are your thoughts on environmental graphic design? Let us know in the comments below. If you wish to learn more about graphics designing and tools used in the design process, visit our website.
