Designing a trifold flyer? It’s not as complex as it sounds, but there’s more to it than just slapping some text and images onto paper.
Think of a trifold flyer as a mini-booklet with three sections on each side. This layout doesn’t just grab attention; it guides the reader through a journey, from an intriguing introduction to detailed information, down to a persuasive closing argument.
But only a well-designed trifold flyer can convert a potential customer. So here’s a comprehensive take on designing a trifold flyer advertisement in three steps.
Before Designing the Trifold Flyer Advertisement
Define Your Purpose
Before you pick up a pencil or start clicking on your computer, you’ve got to know what you’re aiming for with your trifold flyer. Are you promoting a new store opening? Advertising a one-time event? Offering a special discount? Your purpose drives everything else, so take a moment to nail it down.
Choose a Theme Representing Your Brand
Now that you know what you’re doing, think about how you want it to look. What’s your business all about? If you’re a fun, family-friendly place, maybe go with bright colors and lively fonts. You might choose sleek lines and muted tones if you’re more upscale and elegant.
Choose Your Layout and Structure Your Content
A trifold flyer gives you six panels to play with, so think of it as a mini-story with a beginning, main body, and ending.
You’ll need an eye-catching front cover, engaging middle parts, and a strong ending to call your readers to action. Sketch out where you want everything to go and ensure it all flows and feels balanced.
When Designing a Trifold Flyer Advertisement
Choose a Template or Start from Scratch
You’ve got two options to kick things off: grab a ready-made template or go wild and start from scratch. Templates can save you time and often look super professional, but starting fresh lets you pour all your creativity into the design.
Add and Customize Content
Now, it’s time to fill in the blanks. Your layout is ready, so let’s add words and pictures to convey your message. Keep it simple and concise. Customize your content so that it fits your brand.
Use High-Quality Visuals
Your images should look sharp and professional, not blurry or stretched out. High-quality visuals help tell your story and make everything look more appealing.
Choose Appropriate Typography
Words are important, but how they look matters too. Choose fonts that are easy to read and fit your theme. If you’ve got a fun, bouncy brand, go with something playful. If you’re more serious and professional, you can choose a minimalistic, bold, or sleeker font according to your brand.
After Designing the Trifold Flyer Advertisement
Evaluate the Design
Once your design is complete, it’s essential to take a step back and look at it with fresh eyes. Is everything aligned? Are the images sharp and the text easy to read?
This is your last chance to ensure your trifold flyer fits the purpose and appeals to the audience.
Share or Print the Flyer
With your design evaluated and perfected, you’re ready to share it with the world! Whether printing physical copies or sharing them online, ensure the format is correct. If printing, use a conversion tool to switch between cm to inches to ensure it fits the printing requirements.
Key Takeaways
A trifold flyer advertisement provides ample space to introduce your purpose to the audience and guide them to take action. It is an excellent opportunity to create awareness and generate leads. But all of it can only be possible if the design complements the information you want to spread. So, give each step the attention and creativity it deserves.
Designing a trifold flyer advertisement involves three crucial steps:
- Planning your story, getting your brand voice right, and clearly defining your message.
- Ensuring your visuals and typography align with your brand’s message.
- Evaluating overall design, ensuring everything is sharp and coherent with your brand message. Once perfected, print or share as per your requirement.
