Designs have the power to make you feel nostalgic, build connections with different style statements, and find new and innovative ways of implementing them in the future.
For a few decades, children and adults were crazy for 8-bit video games, such as Contra and Mario, but that trend changed to PSP and 64-bit platforms. Trends may come and go, and there are several examples to show that – the most prominent one being graphic and web design.
Just like the gaming industry, graphic and web design has become creative, and today it represents a perfect culmination of creativity and technology.
Your website might rank on the SERPs. It’ll be awful if visitors drop out after seeing a poor website design.
Following web and graphic design principles ensure beautiful and user-friendly pages, attracting customers and conveying your brand’s story.
So let’s take a minute to learn about upcoming innovative graphic and web design trends in 2023.
6 Innovative graphic and web design trends to follow in 2023
Here are some innovative graphic and web design trends to follow:
- Work on improving your website and shopping cart design
Conversation process of every website, whether eCommerce or SaaS, must be as simple and easy as possible. Moving prospects from the awareness stage to the consideration and the final decision-making stage requires a frictionless experience.
Friction happens when customers’ shopping cart fails to load during checkout or while making payments. It prevents prospective buyers from moving into the sales funnel, jeopardizing your sales and marketing efforts.
So, ensure your web page design is minimalist, attractive, and subtle to prevent friction. Remove the clutter from your web and provide only relevant information. Cramming too much information affects functionality. For instance, embedding too many plugins in your webpage reduces load time.
If you plan to run an online store and provide a seamless experience while improving conversions, use professional shopping cart solutions like Thrivecart. However, this platform doesn’t provide advanced design options or animations like other platforms providing stunning designs, a creative edge, and an intuitive platform.
There are many Thrivecart alternatives for small businesses you can consider. Some of the most prominent ones are:
- Big Cartel
Pro-tip: Improving your website design and providing a seamless shopping cart experience helps build a loyal customer base where customers keep coming back.
- Use custom typefaces
Text-based website designs are the latest trends in web design, and we expect the rise of custom fonts and hand-created lettering to witness a steep rise.
Today, web and graphic designers focus on creating typefaces or custom lettering to stand out among the competition. Though Typeform designs have been a trend for the past few years, due to their popularity, it’s likely to continue in 2023.
Typically, custom typefaces are ideal for companies embarking on their journey for rebranding as it injects a visual appeal and energizes your brand.
Custom typefaces establish a strong visual hierarchy, set the overall product’s tone, and provide a seamless graphic balance.
Another reason custom typeface is likely to dominate in 2023 is it gives customers ownership of the design. You own the intellectual property, and no other brand can use it without your permission, making the design synonymous with your brand.
Pro-tip: A custom typeface makes your design sing, so use it wisely in your web and graphic design.
- Provide an immersive 3D world experience
Flat web designs dominated the web for a long time, but today web designs are much more than simple rows and columns.
Adding 3D animation and other 3D visuals adds so much to your web page. Apart from building instant interactivity and buzz, 3D designs attract visitors’ attention and highlight the text you want visitors to focus on.
Today, 3D designs evoke emotions, create more engaging interfaces and help your website stand out among competitors.
You provide an immersive 3D experience by offering visitors a walk-through of the products or a 360-degree product view. Even though visitors cannot touch a 3D website, it nevertheless provides a sense of tactility that the age-old flat designs cannot provide.
For instance, KITKAT Chocolatory provides an immersive 3D website. Customers customize their products and explore different flavors of candy and chocolates. Unlike other KITKAT websites, this website allows customers to customize the packaging of their products with their photos.
Adding 3D rendering to your products and events takes the customer experience to another level, increasing conversion rates.
Interesting statistics: 94% of your customers’ first impression relates to your website’s design, and 3D design serves the exact purpose.
- Add an element of fun to your design
Adding fun elements to your web design removes the boredom of seeing the same old static web pages.
Rather than bombarding visitors with a chunk of content, web designers are focusing on fun and optimistic designs.
Optimistic designs are an excellent way to approach customers. Providing interface elements and textual messages gives a sense of control to visitors as these elements keep their mood cheerful.
As you know, visitors don’t tend to read too much text on your website, providing them with attractive visuals evokes the right feeling.
For instance, Headspace is a perfect example of a brand with a fun and optimized design. The colorful, rounded, and differently shaped characters represent our daily situations. Even their mobile application uses the same optimistic design
Pro-tip: In order to capitalize on this trend and ensure you don’t add heavy elements on your website, choose lighter elements for font or website color. Stay away from elements that are too bold.
- Just for fun interactions
More and more web designers are inclining “Just for fun” interactions that don’t add any purpose but add an immersive experience.
Typically, these elements are separate from the primary navigation of your website. In fact, sometimes, it’s best if it isn’t, as it adds load to your original website.
Interactive elements like the one provided by Ball Pit engage visitors and are super fun to play. Such elements don’t impact the accessibility of your main website.
Micro-websites like these add a fun element without impacting your main website’s accessibility. It doesn’t hamper your website’s functionality and ensures your website loads at the right speed.
The more interactive experience you provide, the more the chances of visitors liking your content and coming back again and again.
Pro-tip: Today, the need of the hour is to think out of the box and provide an innovative experience, which increases customer engagement and helps scale your business.
- Embrace minimalist or maximalist extremes
To accommodate an increasingly cluttered world, many designers today strip graphic design down to its most essential elements. That’s precisely what minimalist design is. It removes the excess and uses things you need to attract visitors and keep them engaged.
The principle behind a minimalist design is less is more. By reducing the number of elements on your web page, you direct the eye to places that break the visual silence. Minimalist designs harness the power of nothing to highlight what’s important.
On the contrary, maximalist design’s principle is “Go big or go home.” The fundamental behind maximalist design is using bold visuals that oversaturate, overwhelm, and overstimulate the visitor’s eyes.
This concept helps grab attention with bright, beautiful, and bold colors. Another advantage of using a maximalist design is that it provides freedom and zero restrictions when sharing ideas.
Pro-tip: Choose between minimalist and maximalist extremes based on your customer profile and preference.
Embracing the web and graphic design trends
The design trends in 2023 are likely to reflect simultaneous impulses, overstimulation, 3D design, animation, maximalism, and minimalism extremes.
Keep an eye on these design trends and incorporate them into your web and graphic design project. Your website will only thank you!
Only when companies abide by the current trend they entice and attract customers. You never know which design trends may soon run out of style and what might become popular tomorrow.
By opting for a custom web design that follows the latest design trends, businesses can captivate their audience and leave a lasting impression. Click here to explore the benefits of outsourcing a team of skilled designers and creating a visually stunning and highly professional website.
Your website is a canvas where you paint your artwork and display it to your visitors.
If you’re planning a user-friendly design and want to build a modern website, keep in mind the aforementioned trends to see an increase in website traffic. Giving visitors a memorable and artful experience keeps them returning to your brand.