CTAs hold immense importance in website design. No matter how appealing and functional a website is, all design efforts can be futile if the CTAs are not easily visible. Whether gathering visitor information or prompting online purchases, the CTA plays a crucial role in achieving business objectives. Businesses often use custom WordPress web design to ensure their website elements are easily accessible. Poorly crafted CTAs can lead to high traffic but low conversions on web pages. Interested in learning how to create a compelling web design for better call-to-action buttons that drive conversions? Explore the best practices.
What Is A CTA Button?
A call-to-action (CTA) button is a visual element that prompts visitors to take specific actions, such as signing up for a webinar, joining an email list, checking out for limited-time offers, or following social media pages.CTA buttons play a crucial role in marketing success by assisting prospects in advancing through the buyer’s journey. Even though each buyer’s journey varies, CTA buttons serve as guideposts that direct your audience toward their interests as potential customers.
CTA buttons are crucial in marketing campaigns for two main reasons:
- They serve as guideposts directing users throughout the site.
- They compel visitors to take action.
The significance of a CTA button lies in creating a positive user experience and aiding in achieving business objectives such as lead acquisition, sales increase, and improved website traffic.
To be straightforward, your online business will not thrive without an excellent CTA button design.
Let’s delve into learning how to craft an effective CTA button without delay.
How to Craft Web Design for a Better Call to Action
When working on a web design for a better call-to-action button, it’s important to adhere to specific guidelines to make it visually appealing and compelling. Here are some recommended best practices to consider.
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Ensure the CTA Text Is Readable
Users tend to skim through content, so it’s essential to make your CTA copy eye-catching and legible. A clear and compelling message in your CTA copy is crucial, as visitors may miss it if it’s too small, fancy, or complex. Creating a visual hierarchy can help ensure your CTA copy effectively captures attention.
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Mind Contrasts
Emphasizing contrast is crucial, enabling your buttons to stand out prominently within your website design and content. It’s essential for ensuring that your readers are drawn to the buttons, as they are unlikely to click on something they don’t notice. Utilize contrasting colors, shapes, sizes, and fonts distinct from your page’s background and other elements. This naturally directs visitors’ attention towards your buttons, increasing conversions.
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Use Negative Space
When it comes to designing your website, incorporating negative space (also known as white space) around your Call-To-Action (CTA) buttons is crucial for the following reasons:
- Enhancing visibility and appeal. Negative space creates a visual contrast between your buttons and other page elements, making the buttons more prominent and eye-catching for visitors.
- Reducing clutter and distractions. Using negative space can prevent overcrowding on your page with excessive elements. This helps in avoiding confusion or overwhelming visitors. Providing breathing room around your buttons makes them more focused and easily understandable.
- Improving readability and usability. Negative space contributes to better legibility of button text and enhances the “clickability” of the button’s shape. Ample spacing around letters ensures visitors can effortlessly read and click CTA buttons.
Incorporating negative space strategically has improved user experience by making CTA buttons stand out effectively while maintaining a clean design aesthetic throughout the webpage.
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Opt for Vibrant Colors
It’s recommended to opt for vibrant colors when selecting your CTA buttons. Vibrant colors are more eye-catching and attractive than dull or pale ones, making them stand out effectively. They also create the necessary contrast for your CTA button. Using a more vibrant color can add a sense of urgency to the copy on your CTA button, which can help engage users.
HubSpot conducted a button color A/B test on the same landing page, revealing that a red CTA received 21% more clicks than a green one. This highlights the impact of choosing vibrant colors for CTAs.
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Place the CTA Button Above the Fold
Carefully consider the placement of your CTA button, as it significantly impacts its visibility and accessibility. According to the Brafton case study, positioning your CTA button prominently and logically can boost your blog post’s revenue by 83%. Position your CTA button above the fold, ensuring immediate visibility without requiring users to scroll down.
The placement also influences the appeal and persuasiveness of your CTA. For instance, newsletter sign-up buttons are typically positioned at the bottom of a blog post so readers can preview the content before signing up.
Conversely, on landing pages, CTA buttons should appear early on. Since landing pages aim for visitor action, making it easy for them to find and engage with the button is crucial.
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Use Numbers
To enhance your website’s call-to-action (CTA), consider the placement, design, and copy within it. These components greatly influence whether users will take action. A numerical figure near your CTA can significantly boost your landing page’s click-through rate. It’s essential to exercise caution when getting creative with CTAs, as untested approaches can have negative impacts. However, creativity in crafting the copy is encouraged.
Utilizing numbers effectively captures visitors’ attention without overwhelming them with excessive text. Just as images are powerful substitutes for words on web pages, displaying a number alongside your CTA can convey a compelling message more succinctly than lengthy explanations.
The displayed number is persuasive for busy or multitasking users visiting your site. For instance, highlighting the number of people who have taken action could be influential if you offer a lead magnet on any topic. Similarly, when encouraging users to subscribe to newsletters at different frequencies (daily, weekly, or monthly), incorporating figures such as “Join 50 others” adds credibility and entices potential subscribers.
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Use a Secondary CTA
One of the common mistakes made by many beginners is using a secondary CTA for the same purpose, thinking it will increase conversions. However, this often leads to confusion for site visitors instead of improving the click-through rate. Therefore, instead of using a secondary CTA for the same purpose as your primary one, consider utilizing it for different purposes.
While you may have an attractive and eye-catching primary CTA that clearly defines its purpose on your website, it’s still beneficial to include a secondary CTA in another area of your web page. Some users landing on your web pages may be convinced by your website and offered information but might not be ready to take action on your primary CTA.
Over to You
At this point, you are likely familiar with the best practices for creating a web design for better call-to-action buttons. It’s important to remember that the call-to-action button on your website can potentially convert site visitors into prospective customers and serve as a gateway to the sales funnel. Whether you aim to sell products, grow an email list, offer enticing lead magnets, or achieve other objectives, reaching your end goal hinges on users taking action on your website.
