5 Factors That Make A Compelling Infographic

If you think infographics are fun to read, you're not alone. People love visual content so much that articles with images get 94% more views than those without.
5 Factors That Make A Compelling Infographic

Infographic – If you think infographics are fun to read, you’re not alone. People love visual content so much that articles with images get 94% more views than those without. Visuals are processed 60,000X faster in the brain than text and can help improve memory and understanding.

Have you ever come across an infographic and wondered how long it took to make it? Or maybe you’re wondering yourself if you could create something equally as good? Although infographics are challenging to make, the process can be boiled down to a few simple steps.

Creating an infographic is all about distilling complex information into an easy format for your audience to understand. What makes it great ultimately boils down to the essentials. This article will list five critical factors that make up an excellent infographic design.


 A well-designed infographic should be easy to follow. The layout is important because it can help direct the viewer’s eye through the graphic and ensure that the most crucial information is seen first. 

It should be simple and easy to understand. This means that you should use short sentences, clear fonts, and minimal colors. You want your audience to be able to quickly scan the graphic and get the information they need without getting overwhelmed.

A chaotic layout or placement of objects can result in an infographic that is difficult to understand. The last thing you want is to confuse your audience about what they’re looking at.


The font in your infographic is just as important as the visuals. The right font can help set the graphic’s tone and make the information more understandable.

Take note of the size, color, and style of the font. You want to make sure that the font is legible and easy to read. You don’t want your audience to strain their eyes trying to make out the words. 

If you want to make it even greater, you should also avoid using more than two or three different fonts in it. Too many fonts can be distracting and make the graphic look cluttered.


Color is a powerful tool and is a great way to add interest and contrast to your infographic. It can also help direct the viewer’s eye and make the information more visually appealing. A colorless infographic is likely to be less successful than one that uses color effectively.

Be careful not to use too many colors in an infographic. A color palette of two or three colors is typically all you need—using more than that can make the graphic look busy and difficult to read.


Images are a vital part of an infographic. Without them, it is likely to be dull. The right image can help to illustrate a point or add visual interest. Be sure to use high-quality images in your infographic. Blurry or pixelated images will make the graphic look unprofessional and can be off-putting to viewers. 

Images are also excellent for breaking up text and making it more visually appealing. Too much text can create an infographic that looks like a wall of text, which can be challenging to read. 

When adding images, be sure to use high-quality ones relevant to your topic. Avoid using too many images in an infographic. A few well-chosen images are all you need to get your point across. Also, make sure the images are placed strategically and complement the text.


Of course, no infographic would be complete without data. Data is what makes it valuable and informative. Infographics are known for conveying complex information in a digestible format.

When choosing data for your infographic, select relevant and exciting data for your audience. You also want to make sure that the data is accurate and up-to-date. Including outdated or irrelevant data will only serve to confuse your audience and damage your credibility. So, do your research and double-check your facts before including them in an infographic. 

Be careful not to overwhelm your audience with too many statistics and numbers. Although numbers and statistics help add authority to an infographic, too many can be challenging to understand. Try to use data visualizations instead of raw numbers whenever possible.

Wrapping Up

Now that you know the essentials of creating an excellent infographic, you’re ready to start! Remember, the key is to keep it simple. Start with a great layout, add some engaging typography, use color effectively, add relevant images, and include accurate and up-to-date data. 
If you do all of these things, you’ll be well on your way to creating it that will engage and inform your audience. If you’re unsure about creating an infographic yourself, consider hiring an infographic design agency. There are also a lot of online tools and graphic design apps you can use to craft a personalized infographic.